Rhys sees hairdressing as more than just a service - it’s a way of helping people feel their very best. Every appointment starts with a genuine conversation, where he takes the time to understand not just the look you want, but also how you want to feel when you leave the chair. His calm, thoughtful approach helps guests relax, knowing their hair is in safe hands.
With advanced training at the Wella Studio in London and a growing knowledge of trichology, Rhys combines technical skill with a focus on hair and scalp health. He’s passionate about creating results that not only look incredible on the day, but also fit seamlessly into your everyday life. Guests choose Rhys for the confidence he gives them - because when your hair works for you, everything else feels easier.

Darren has spent more than three decades behind the chair, and his passion for hairdressing is as strong today as it was on day one. Outgoing and full of energy, he brings a sense of fun and creativity to every appointment, making each visit an experience as well as a service.
He has a particular love for technical cutting, fashion-forward looks, and the avant garde - always finding ways to push boundaries while keeping his work wearable and tailored to the individual. Guests choose Darren not only for his wealth of experience, but also for his enthusiasm and flair. With him, you can be sure your hair will reflect both precision and personality.

Jasmine’s journey began with studying Hair and Media Makeup at university, where she honed both her technical skill and creative eye. Since then, she has built 8 years of experience in the industry and has become known for her empathy and ability to put people at ease.
For Jasmine, it’s never just about the hair or makeup - it’s about how her guests feel throughout their entire visit. She listens carefully to each person’s goals and works with them to achieve a look that feels authentic, polished, and confidence-boosting. Creating a welcoming, supportive experience is at the heart of everything she does, which is why guests return to her time and time again.

Alesha has a natural talent for blonding, with foils being her absolute favourite. She may come across as reserved at first, but her warmth and personality shine through when she finds her rhythm with a guest. Every appointment with Alesha is handled with patience and care, ensuring her guests feel heard, understood, and valued. For her, blonding isn’t just about the colour - it’s about helping someone leave feeling brighter in every way.

Maddi’s strength lies in the genuine connections she creates with her guests. She loves the conversations and bonds that develop in the chair, and she believes that great hair always starts with understanding the person behind it. Whether it’s a colour refresh or a restyle, Maddi’s guests leave feeling listened to, cared for, and completely at ease. While she’s away on maternity leave, her guests are being looked after by Alesha and the rest of the Purity junior team, ensuring they still receive the same warmth and care Maddi is known for.

Matthew brings calm confidence to the salon floor, and his love for colour shines through - especially when working with rich, striking reds. His quiet nature makes him approachable and easy to talk to, creating a safe space where guests can be themselves. Many gender fluid and non-binary guests feel especially comfortable in Matthew’s chair, knowing he listens with kindness and without judgement. His goal is always the same: to help every person feel comfortable, confident, and truly themselves.

Olivia has expanded her training beyond hairdressing to include barbering, giving her a well-rounded skill set that continues to grow. While she sometimes retreats into quiet concentration during an appointment, it’s only because she’s determined to deliver the best possible results. Olivia cares deeply about her craft and about making her guests feel valued, whether it’s a fresh cut, colour, or barbering service. Her dedication ensures every guest leaves knowing they’ve been truly looked after.

Paige’s bubbly, enthusiastic personality makes her a joy to be around. She brings a sense of excitement to her work, channelling her energy into making sure each guest feels comfortable and cared for. While still growing her experience, Paige’s focus is always on listening carefully and making adjustments until everything feels perfect. Her guests love her upbeat spirit and her dedication to learning and improving with every appointment.

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