The Purity Experience
At Purity | Salon & Spa, we believe every guest deserves more than just a haircut, a facial, or a massage. We believe you deserve an experience that feels transformative from the moment you step inside. Our home is a 3,000 sqft sanctuary on the first floor of Rugby Central Shopping Centre - but step through our doors and you’ll swear you’re in a luxe London salon and spa.
Everything at Purity has been designed to help you feel relaxed, confident, and completely cared for. From carefully chosen lighting and fragrances to the way we serve your coffee or tea, every detail has been thought about. Because here, it’s not just about looking good, it’s about feeling it too.
There are plenty of places you can get your hair or beauty done in Rugby. But Purity is one of a kind.
- We’re proud to be the region’s Wella Flagship Salon, and we stock the entire Wella Professional range. We also work with world-class brands like Briogeo, Nioxin, Dermalogica, and Beauty Works.
- Every part of our space has been curated for comfort, privacy, and luxury - from the spacing of our salon chairs to the footrests at the backwash.
- We don’t just offer services, we create moments of calm, connection, and confidence.
- Our team genuinely cares. You’ll notice it in the way we listen, the way we remember the little things, and the way we celebrate your results with you.
Purity isn’t just different because of what we do - it’s different because of how you feel when you’re here.
The salon floor is light, airy, and filled with lush foliage, soft neutrals, black and gold accents that feel sophisticated yet welcoming.
- Eight spacious styling sections are carefully distanced, giving you a sense of privacy so that your conversations with your stylist stay just between you.
- Our backwash zone is a favourite spot for many guests. With lower lighting, footrests, and a curated spa playlist overhead, it’s the perfect place to switch off while your hair is washed and your scalp is massaged.
- Whether you’re here for foils, balayage, precision cutting, or extensions, the salon floor is where the energy is bright, friendly, and inspiring.
This is the space where confidence begins - where hair is transformed and spirits are lifted.
Step away from the salon floor and you’ll find yourself in a completely different world.
Our spa spaces have been created with intentional lighting, textures, and sounds that help you slow down and sink in.
- Treatment Room One: Often bathed in a soft pink hue, perfect for facials, massages, and treatments that relax both body and mind.
- The Wellness Cabana: A versatile sanctuary for Japanese Head Spa rituals, couples massage, or private hair appointments for guests with sensory needs, cultural considerations, or those seeking a VIP experience.
- Spa waiting area: Inspired by Balinese retreats, with sheer fabrics, ambient seating, and gentle lighting that immediately puts you at ease.
Here, every detail is crafted to remind you that this is your time.
Purity is a full sensory experience. We’ve designed our space so that even with your eyes closed, you know where you are.
- Fragrance: Each zone has its own signature scent, from the Baccarat Rouge–inspired warmth in our shop, to the Angel-inspired notes on the salon floor, to the sea salt freshness at the backwash, and the zesty warmth of the Wellness Cabana.
- Music: On the salon floor, music shifts with the seasons and reflects our diverse team and guests. In the spa, playlists are curated to calm, with gentle flows of lofi, ambient, and nature-inspired soundscapes.
- Atmosphere: Lighting is zoned for comfort - bright where you need it, soft and soothing where you don’t. Every corner has been created to either energise or relax, depending on where you are.
This combination of scent, sound, and light means every visit feels immersive and unforgettable.
At Purity, little touches make the biggest difference.
- Freshly ground Fairtrade coffee (regular or decaf) served with individually wrapped biscuits.
- A wide selection of wellness teas, juices, coolers, and hot chocolate.
- For spa services over 50 minutes, we elevate your experience with locally sourced lemon and coconut sorbets, a positive affirmation card from another local independent business, hot or cool towels, and fruit-infused water.
Every drink, every treat, every detail is designed to make you feel cared for.
When guests talk about Purity, they rarely just talk about their hair, skin, or nails. They talk about how it made them feel.
They describe:
- Feeling genuinely listened to.
- Feeling comfortable, confident, and completely at ease.
- Feeling like they’re catching up with an old friend while also getting world-class results.
That’s why so many of our guests come back again and again. They know they’re not just booking a service, they’re booking an experience that’s uniquely theirs.
Whether you’re after a little refresh or a big change, we’d love to welcome you. From hair to spa, facials to wellness, Purity is where luxury meets warmth, and where results meet care.
